Insights.
Stay ahead of the curve with our thought leadership in financial services marketing.
Discover the latest insights and resources from MEHRHOFF DIGITAL, the leading marketing consultancy for financial services. Our easy-to-digest content will provide you with the knowledge you need to drive asymmetric hyper-growth and stay ahead in the rapidly changing digital landscape. Explore our articles, case studies, and other resources to discover what sets us apart and how we can help you succeed.
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Tactics
The Art of Storytelling in Hedge Fund Marketing
Explore the art of storytelling in hedge fund marketing. Learn how the right narrative can demystify complex investments, connect deeply with investors, and significantly increase assets under management (AuM) for long-term growth and longevity.
Strategy
The secrets elite financial marketers use to win talent and customers
Discover why the Financial Services industry needs a revamped approach to attract investors and talent. Learn how to understand the underlying desires and narratives that drive financial decisions, adopt change, and offer values and growth helps the industry adapt and thrive in the market.
Strategy
Crafting engaging content for Financial Services - Attracting and retaining the modern investor and client
Uncover tailored strategies for financial content creation, encompassing diverse investor spectrums, optimal content mediums, trust-building, dynamic/static content balance, and the art of storytelling in finance.
Strategy
Target Audience Segmentation - The Heartbeat of Asset & Wealth Management
Discover Target Audience Segmentation in Financial Services. Learn how to create offerings, guide communications, and strategize marketing and sales. Essential for customer support, media, and investor relations, it's a comprehensive approach that drives growth and ensures operational excellence.
Industries
Investment Research Marketing Guide - Tutorial for Financial Services
Discover investment research as a strategic marketing tool and how to leverage research at different stages of your marketing funnel, align it with your branding strategy, and expand its audience for attracting and retaining clients.
Tactics
Leveraging Video Marketing for Asset Management and Hedge Funds
Discover the transformative power of video marketing in asset management and hedge funds. Harness it to attract, engage, and retain investors.
Industries
How Asset Managers and Hedge Funds attract and retain institutional investors
Discover how to attract and retain institutional investors by understanding their unique preferences, tailoring your strategies, and addressing their selection criteria. Boost your fund's appeal with a targeted approach considering performance, risk management, transparency, and efficiency.
Industries
How Hedge Funds and Asset Managers attract and retain HNWI
Attracting and retaining High Net Worth Individuals (HNWI) is crucial to the success of investment firms. By incorporating the theory of reflexivity into their marketing strategies and leveraging micro-moments, Asset Managers and Hedge Funds can influence HNWI opinions and achieve desired fundraising and AuM growth.
Strategy
How personalisation is driving marketing growth for asset managers and hedge funds
Discover how personalisation can drive marketing growth for Asset Managers and Hedge Funds. Learn strategies for tailoring content, leveraging technology, and segmenting your audience to build stronger relationships and gain a competitive edge in the marketplace.
Industries
Hedge Fund Marketing Guide 2023: Achieving the Apex in the Hedge Fund Industry
Discover the power of proven and compliant growth marketing strategies in the hedge fund industry with our Hedge Marketing Guide 2023. Learn how to attract and retain investors, differentiate your fund from competitors, and drive sustainable and long-lasting growth. Don't miss out on the essential marketing insights that will give you a competitive edge.
Industries
Marketing Trends for Asset Manager and Hedge Funds in 2023
Learn more about utilising various marketing strategies, such as personalisation and digital technologies, to drive fundraising and AUM growth for hedge funds and asset managers in 2023.
Entrepreneurship
Building a winning marketing department for Financial Services
The ultimate guide to strategy alignment, organisational structure, and building a top-performing team.
Strategy
The Ultimate Web3 and NFT marketing guide for 2023
Maximise your NFT project's success with our comprehensive Web 3 Marketing Guide. Learn how to build a strong community, create effective marketing strategies, and track the right KPIs to drive growth. Gain a competitive edge in the fast-evolving world of NFTs and join the passionate community of creators and investors.
Industries
How to build trust, reduce churn and improve CLV with a public roadmap
Increase customer trust and loyalty by creating a public roadmap for your business. Transparency can reduce churn and improve communication for SaaS B2B, Fintech & Crypto.
Entrepreneurship
Lean startup methods for Startups on how to grow during a downturn
During a recession, startups are advised to focus on cost-cutting measures and long-term ROI activities such as website optimization, positioning, and messaging.
Markets
The ultimate guide to Go-to-Market product launch for startups and SMEs in 2023
The ultimate guide for successful Go-to-market product launch for startups & SMEs in 2023. Focuses on fintech and crypto financial services startups.
Strategy
How to position a Fintech when there are multiple customer profiles in 2023
Fintech companies can improve by repositioning for most suitable customer profile. Learn how to identify appropriate customers based on metrics and market penetration.
Tactics
Using country-specific top-level domains for your international SEO localisation strategy of your Fintech business
Improve performance in fintech & financial services by using country-specific top-level domains (ccTLDs) for local SEO, lead generation and revenue growth.
Tactics
Why Fintech and Financial Institutions need SEO
Fintech & Financial institutions need SEO to increase online visibility and bring in free traffic. Optimise website content and establish credibility through link building.
Strategy
How to use Inbound Marketing in 2023
Attract customers with valuable content using Inbound marketing. Build trust and credibility over time. Effective, non-intrusive and high ROI compared to Outbound.
Tactics
Power selling laws of persuasion
Use principles of persuasion to increase sales from customers. Robert Cialdini emphasizes the importance of making customers want to take action and improve their experience.
Tactics
Why Fintech and Financial Institutions need Social Media
Social media is essential for financial services business, improve brand awareness, generate leads and build trust with customers; financial institutions can reach their target audience.