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Strategy

Crafting engaging content for Financial Services - Attracting and retaining the modern investor and client

Uncover tailored strategies for financial content creation, encompassing diverse investor spectrums, optimal content mediums, trust-building, dynamic/static content balance, and the art of storytelling in finance.
Patrick Mehrhoff
September 6, 2023
7 min read
Strategy

Target Audience Segmentation - The Heartbeat of Asset & Wealth Management

Discover Target Audience Segmentation in Financial Services. Learn how to create offerings, guide communications, and strategize marketing and sales. Essential for customer support, media, and investor relations, it's a comprehensive approach that drives growth and ensures operational excellence.
Patrick Mehrhoff
August 29, 2023
7 min read
Markets

The New Swiss Federal Data Protection Act - A Vital Guide for Financial Services Executives.

Explore the new Swiss Federal Data Protection Act (FADP) effective September 1, 2023. This guide, designed for financial services executives, elucidates the practical steps for GDPR and FADP compliance. Align your firm's data handling practices with new Swiss regulations.
Patrick Mehrhoff
August 29, 2023
7 min read
Industries

Investment Research Marketing Guide - Tutorial for Financial Services

Discover investment research as a strategic marketing tool and how to leverage research at different stages of your marketing funnel, align it with your branding strategy, and expand its audience for attracting and retaining clients.
Patrick Mehrhoff
July 18, 2023
7 min read
Tactics

Leveraging Video Marketing for Asset Management and Hedge Funds

Discover the transformative power of video marketing in asset management and hedge funds. Harness it to attract, engage, and retain investors.
Patrick Mehrhoff
August 6, 2023
7 min read
Tactics

Crafting a compelling value proposition for your Asset Manager and Hedge Fund

Discover the secrets of crafting a compelling value proposition for your asset manager and hedge fund. Learn to resonate with your investors, articulate a unique strategy, showcase your team's prowess, and highlight your track record, all while balancing risk management and a fair fee structure. Harness these insights to captivate your potential investors today.
Patrick Mehrhoff
May 11, 2023
7 min read
Industries

How Asset Managers and Hedge Funds attract and retain institutional investors

Discover how to attract and retain institutional investors by understanding their unique preferences, tailoring your strategies, and addressing their selection criteria. Boost your fund's appeal with a targeted approach considering performance, risk management, transparency, and efficiency.
Patrick Mehrhoff
August 14, 2023
7 min read
Strategy

SEO for ChatGPT and AI Conversations: Marketing and Distribution for Asset Managers and Hedge Funds

Discover how AI-driven platforms like ChatGPT transform asset management and hedge fund marketing strategies. Learn how embracing AI technology can increase visibility, enhance credibility, and long-term success in the industry. Uncover the potential benefits of the ChatGPT plug-in marketplace and find out how to future-proof your business.
Patrick Mehrhoff
April 10, 2023
7 min read
Industries

How Hedge Funds and Asset Managers attract and retain HNWI

Attracting and retaining High Net Worth Individuals (HNWI) is crucial to the success of investment firms. By incorporating the theory of reflexivity into their marketing strategies and leveraging micro-moments, Asset Managers and Hedge Funds can influence HNWI opinions and achieve desired fundraising and AuM growth.
Patrick Mehrhoff
March 21, 2023
7 min read