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Strategy

The Fundamentals of Hedge Fund Marketing

Explore the essentials of hedge fund marketing. Master regulatory challenges, reach your target audience, and craft standout strategies. Promote your fund's profile with effective branding, digital tactics, and clear, compelling messaging.
Patrick Mehrhoff
February 8, 2024
7 min read
Tactics

The Art of Storytelling in Hedge Fund Marketing

Explore the art of storytelling in hedge fund marketing. Learn how the right narrative can demystify complex investments, connect deeply with investors, and significantly increase assets under management (AuM) for long-term growth and longevity.
Patrick Mehrhoff
February 11, 2024
7 min read
Strategy

The MEHRHOFF framework

Discover the power of the MEHRHOFF framework for business growth across sectors. Understand core emotions, trends, and micro-moments that drive decisions. Elevate your strategies and foster stronger relationships with your target audiences.
Patrick Mehrhoff
October 22, 2023
7 min read
Strategy

The secrets elite financial marketers use to win talent and customers

Discover why the Financial Services industry needs a revamped approach to attract investors and talent. Learn how to understand the underlying desires and narratives that drive financial decisions, adopt change, and offer values and growth helps the industry adapt and thrive in the market.
Patrick Mehrhoff
October 22, 2023
7 min read
Strategy

Crafting engaging content for Financial Services - Attracting and retaining the modern investor and client

Uncover tailored strategies for financial content creation, encompassing diverse investor spectrums, optimal content mediums, trust-building, dynamic/static content balance, and the art of storytelling in finance.
Patrick Mehrhoff
September 6, 2023
7 min read
Strategy

Target Audience Segmentation - The Heartbeat of Asset & Wealth Management

Discover Target Audience Segmentation in Financial Services. Learn how to create offerings, guide communications, and strategize marketing and sales. Essential for customer support, media, and investor relations, it's a comprehensive approach that drives growth and ensures operational excellence.
Patrick Mehrhoff
August 29, 2023
7 min read
Markets

The New Swiss Federal Data Protection Act - A Vital Guide for Financial Services Executives.

Explore the new Swiss Federal Data Protection Act (FADP) effective September 1, 2023. This guide, designed for financial services executives, elucidates the practical steps for GDPR and FADP compliance. Align your firm's data handling practices with new Swiss regulations.
Patrick Mehrhoff
August 29, 2023
7 min read
Industries

Investment Research Marketing Guide - Tutorial for Financial Services

Discover investment research as a strategic marketing tool and how to leverage research at different stages of your marketing funnel, align it with your branding strategy, and expand its audience for attracting and retaining clients.
Patrick Mehrhoff
July 18, 2023
7 min read
Tactics

Leveraging Video Marketing for Asset Management and Hedge Funds

Discover the transformative power of video marketing in asset management and hedge funds. Harness it to attract, engage, and retain investors.
Patrick Mehrhoff
October 22, 2023
7 min read