Tactics

In this category, we share our expertise on the various tactics and methods used in marketing for financial services. We discuss the most effective techniques for driving growth and engagement, from content marketing and PR to organic social media and email marketing.

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Tactics

The Art of Storytelling in Hedge Fund Marketing

Explore the art of storytelling in hedge fund marketing. Learn how the right narrative can demystify complex investments, connect deeply with investors, and significantly increase assets under management (AuM) for long-term growth and longevity.
Patrick Mehrhoff
11 Jan 2022
5 min read
Tactics

Leveraging Video Marketing for Asset Management and Hedge Funds

Discover the transformative power of video marketing in asset management and hedge funds. Harness it to attract, engage, and retain investors.
Patrick Mehrhoff
11 Jan 2022
5 min read
Tactics

Crafting a compelling value proposition for your Asset Manager and Hedge Fund

Discover the secrets of crafting a compelling value proposition for your asset manager and hedge fund. Learn to resonate with your investors, articulate a unique strategy, showcase your team's prowess, and highlight your track record, all while balancing risk management and a fair fee structure. Harness these insights to captivate your potential investors today.
Patrick Mehrhoff
11 Jan 2022
5 min read
Tactics

Using country-specific top-level domains for your international SEO localisation strategy of your Fintech business

Improve performance in fintech & financial services by using country-specific top-level domains (ccTLDs) for local SEO, lead generation and revenue growth.
Patrick Mehrhoff
11 Jan 2022
5 min read
Tactics

Why Fintech and Financial Institutions need SEO

Fintech & Financial institutions need SEO to increase online visibility and bring in free traffic. Optimise website content and establish credibility through link building.
Patrick Mehrhoff
11 Jan 2022
5 min read
Tactics

Power selling laws of persuasion

Use principles of persuasion to increase sales from customers. Robert Cialdini emphasizes the importance of making customers want to take action and improve their experience.
Patrick Mehrhoff
11 Jan 2022
5 min read
Tactics

Why Fintech and Financial Institutions need Social Media

Social media is essential for financial services business, improve brand awareness, generate leads and build trust with customers; financial institutions can reach their target audience.
Patrick Mehrhoff
11 Jan 2022
5 min read